EXCLUSIVE LIMITED-EDITION T-SHIRT DESIGNED BY MORCHEEBA BY EDUN LIVE FOR YOOXYGEN TO BENEFIT GREEN CROSS INTERNATIONAL

In honor of their latest album, Blood Like Lemonade, world-renowned trip-hop band Morcheeba has teamed up with EDUN LIVE to create a special limited-edition t-shirt, exclusively for YOOXYGEN.

The t-shirt, designed personally by Morcheeba singer Skye Edwards, (who recently reunited with Paul and Ross Godfrey for the creation of the band’s newest album Blood Like Lemonade) features original artwork inspired by the album’s cover art and title; a grid of tiny droplets in black and green. Created exclusively for YOOXYGEN, the t-shirts will be sold on the web only at yoox.com. Sale of the t-shirt on yoox.com will be accompanied by special supplemental editorial content such as an exclusive video interview with the band, images and an article on the multi-media webzine, The New Yooxer.

“The idea of the t-shirt came from the album illustrations where I changed the symbolic drop of blood from red to green, in order to give it an ‘eco’ touch”, declares Skye Edwards.

As the latest collaboration for yoox.com’s sustainable project YOOXYGEN, the Morcheeba t-shirt is also the most recent addition to the special series of collections called “ever.green” - limited edition t-shirts for both men and women, designed by celebrities and produced by EDUN LIVE, part of the ethically aware clothing company, EDUN Apparel founded by Ali Hewson and her husband Bono in 2005. Past projects in the EDUN LIVE ever.green series on YOOXYGEN include t-shirts designed by Summer Rayne Oakes, Angela Lindvall and Elettra Wiedemann.

The 100% organic cotton t-shirts in this series cover such broad themes as design, music and fashion and are available exclusively on yoox.com. All proceeds are donated to Green Cross International, an environmental non-governmental organization (NGO) founded by President Mikhail Gorbachev, partner of YOOXYGEN.

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